Over 40 Years Experience...
We are a privately-owned family business, always treating business ventures and customers with utmost care, ensuring that we make them feel like a part of our family too.
Our leading brands are trusted by you and used globally, every single day. Our success is powered by our exceptional team and these core values:
Our Brands
Made by parents, for parents.
We're a family run, UK brand with over 50 years' experience in the baby industry. With many of us being parent's ourselves, we're committed to providing innovative, safe and sustainable solutions to your everyday - made by parents, for parents.
With a focus on quality, functionality and sustainability, we offer a range of products designed to simplify parenting and promote a brighter, healthier future for our littlest customers and the planet - it's at the heart of what we do.
We're changing how plastic treats our planet
EarthSmart® is a technology that allows plastic to biodegrade in landfill conditions, without affecting look, feel or functionality of the product.
According to calculations based on independent testing to ASTM D5511 and ISO 15985, it takes 5 years for a product made with EarthSmart to biodegrade by at least 90%.
Don't just be safe. Be SuperSafe™.
We are all about health.
For all situations where your health and safety are at risk, SuperSafe™ has a proven solution including Corona Virus (COVID-19) testing & protection.
SuperSafe™ products have been used for many years by many Police Forces, Prisons, NHS Hospitals, Mental Health Units, Schools and Offices, throughout the UK and internationally.
Say goodbye to jewellery allergies
Why should you have to risk your health for the sake of beauty?
We believe anyone should be able to wear beautiful jewellery without having to worry about nickel allergies for example.
That is why our jewellery always will be both beautiful and safe to wear.
Location
Vital Innovations Ltd
Unit 16, The I.O. Centre,
Hearle Way, Hatfield Business Park, Hertfordshire, United Kingdom.
AL10 9EW
Tel: +44 (0)1707 262200