Over 40 Years Experience...
We are a privately-owned family business, always treating business ventures and customers with utmost care, ensuring that we make them feel like a part of our family too.
Our leading brands are trusted by you and used globally, every single day. Our success is powered by our exceptional team and these core values:
Your baby deserves something special
As a family brand, we care about all parents-to-be, mums, dads, carers, grandparents and, of course, babies as though they are our own family. At vital baby® we listen to what you as parents want and we believe your baby deserves something truly special.
Ingredients you can trust
With effective anti-bacterial properties, and always formulated with ingredients you can trust, to be tough on germs and gentle for all the family.
Don't just be safe. Be SuperSafe™.
We are all about health.
For all situations where your health and safety are at risk, SuperSafe™ has a proven solution including Corona Virus (COVID-19) testing & protection.
SuperSafe™ products have been used for many years by many Police Forces, Prisons, NHS Hospitals, Mental Health Units, Schools and Offices, throughout the UK and internationally.
Say goodbye to jewellery allergies
Why should you have to risk your health for the sake of beauty?
We believe anyone should be able to wear beautiful jewellery without having to worry about nickel allergies for example.
That is why our jewellery always will be both beautiful and safe to wear.